Here comes to the second day of Noogler's induction day
Today was started with a conversation with one of my teammates who was now working as online sales manager at Google. His was received the MBA degree from Cambridge and had working experience with IBM, Nokia and now Google. We talked about the difference about MBA students between Asian and Westerners. It was a really interesting conversation, especially at the beginning of starting working day.
Since I am an intern, so three of us didn't need to join the morning session which was for new recruits. Which means we have a whole morning free time that we can do everything we want :) So I just choosing a sofa and randomly sitting and using my laptop, surfing Google training material.
About the time before our lunch time, Pooja, my teammates who is from
Harvard, just asked me if I want to go to the TechStop, where you can find some interesting things. We walked into the techstop, and found there were several technique stuff, such as high class headset, mouse and some other Mac stuff. Yet the most interesting thing was that all the stuff you can take it "for free". So I picked up a nice headset and mouse which was all brand new with a excitied mood :P
During the lunch time, me and judy(Another intern from china, who was AIESECer, too) meet up with 2 others Indian interns who has worked here for more than 7 weeks. We talked a lots about the life here and also some culture stuff. Something interets me, was that this year, Google Hyd office only recruits 8 interns, including AIESEC interns. Which means AIESEC interns has contributes 50% of the internship, where I am so proud of being an AIESECer :P
After the full and nice lunch, we are excited to attend the first team traing, which is delivered by our senior team members from ANP team. Our team's full name is AdWords Navigation and Performance, we are maining support the clients from all the English market around the globe. We help our clients to evalute their Ads' performance and provide recommandation for them to see if we can improve their performance via strategy forming.
Anyway, our training session was started from 13:00 till 17:30, yes! 4 hours in a roll.... We have went through from the overview of Google Adwords, how Google connecting business, account structure, types of matching the Ads and also the account setting guide. Something interesting was I just foundout that all the keywords which advertisers put and the place where the ads will put in the website all has the computing meth. in behind. For example, if we have a clients who is a owner of flower store, and they try to use the Google Ads. So we have to help them(Actually there are lots of guide for clients) to form the marketing strategy about which campaign they have to form, what Ads group, Ads text and keywords they have to put. Every step will affect the result of the performance of Ads.
Since Google is a search company, so everything including Ads have to do with search and relevance. Let's say if we are searching a Harvard Business School website, then all the Ads which will appears on the website will be something related to management, MBA or business education..etc. And all the search results are compute by the system which was created by the Googlers!
During the session, we have also went through lots of business modeling where Google determine the result of Ads and also we have done a auction theory modeling, since the cost per click of the AdWords was actually decided by the auction. Sounds crazy, right? Yet the true is if you want to work in Google and for AdWords function, you better prepare yourseif with a strong analytic and logical skill..... That's why I am planning myself have to do lots of home work afterward. BTW, I just signed up for the online class about "Think like an Analyst", delieved by the Dublin office.
Anyway, today was a really tough day for me, not only because the session context was heavy, yet also I can foresee that my work here at Google will very exciting and challenge. I am keep looking forward to the following days coming up! Hope when I go back to taiwan, I can be a expert of Google AdWords and online sales :P
Now, I really need to crab some food before the food station closed! Stay tune for the next day :D
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