2011年7月13日 星期三

On the way to the top - Noogler Orientations Day 3

Here comes the third day of Noogler's life

Today was a really relaxing day compare to the first two days. Since we don't need to attend the employee training in the morning, so basically we have a whole free morning again.


I seized the time to review most of the material we have from yesterday's session, which was really a big loading for me. However in Google, we have a culture of team work, which I just asked my teammates, Pooja to share the notes via Google doc :) Since she is an English majors in Harvard, so the notes are really comprehensive and detail. While the same time, i was reading and searching in moma, our intranet to find some learning material about Google AdWords and etc.


Something interests me was recently Google MTV(Mountain view, global HQ) was launching the Q2 review and Q3 preview. So i was watching the video from the review which was really exciting and interesting.


After we finished our lunch, getting the informed from our trainer that our training will be postponed

due to we have a team lunch and hang out together. That was really exciting yet shitty, since we both have finished our lunch just now.

Anyway, we went to the basement and meet with all our team and future teammates. I realized that we have such a big team of 20 people, this recall my memory that taipei office has only 40~50 people. Yet one of the team in Hyd office has already half of the percentage in comparsion. We had the team lunch at one of the mall in Hyd city, and which is the biggest mall in Sounth Asia! Cannot believe, right!? During the lunch I found something nice was that our team just like a family where people will chilling together and making jokes on each other, either our manager! Through out the lunch, I found myself more connect to the team, and made me feel more excitement about the future work with them.

Finished the lunch, we went back to office and have the training(shorter version). Today, we were introduced the system which we used to track our client's Ads campaign performance. We call it "ICS, Internal Control System". The system is really cool yet complicated, we can find every detail about the performance by each keywords our client setted. Through out this, we can do some analysis for them. The conclsion from the training was, I have to do more homework....


Anyway, today I have 2 things which were really excited me are, first I finally got more understanding of my work in the team. And secondly, I had a really exciting conversation with my roommate about the discussion of Google+ project and Facebook. For the first thing, I found my work in the ANP team is really similar to consulting job. Our role is mainly review all the performance of our client's performance of Ads campaign and see where is going wrong anf how to improve. For example, there is one of our client, and he found his Ads performance has decline from a certain period of time. And we have to review their metric of each keywords in that period time. Maybe is because the keyword was setted in a wrong way or not in a users' friendly way, thus they will not be conversed into the buying process. So we have based on those data, and provide the recommdation for our clients. Usually, we can only solve 3~5 cases per day. Sounds challenge, right? Yes, i have found it really challenge yet exciting, since I can start to practice my problem solving skill and analytical thinking.






Playing pool game with my teammates after work

2011年7月12日 星期二

On the way to the top - Noogler Orientations Day 2

Here comes to the second day of Noogler's induction day

Today was started with a conversation with one of my teammates who was now working as online sales manager at Google. His was received the MBA degree from Cambridge and had working experience with IBM, Nokia and now Google. We talked about the difference about MBA students between Asian and Westerners. It was a really interesting conversation, especially at the beginning of starting working day.

Since I am an intern, so three of us didn't need to join the morning session which was for new recruits. Which means we have a whole morning free time that we can do everything we want :) So I just choosing a sofa and randomly sitting and using my laptop, surfing Google training material.


About the time before our lunch time, Pooja, my teammates who is from

Harvard, just asked me if I want to go to the TechStop, where you can find some interesting things. We walked into the techstop, and found there were several technique stuff, such as high class headset, mouse and some other Mac stuff. Yet the most interesting thing was that all the stuff you can take it "for free". So I picked up a nice headset and mouse which was all brand new with a excitied mood :P


During the lunch time, me and judy(Another intern from china, who was AIESECer, too) meet up with 2 others Indian interns who has worked here for more than 7 weeks. We talked a lots about the life here and also some culture stuff. Something interets me, was that this year, Google Hyd office only recruits 8 interns, including AIESEC interns. Which means AIESEC interns has contributes 50% of the internship, where I am so proud of being an AIESECer :P


After the full and nice lunch, we are excited to attend the first team traing, which is delivered by our senior team members from ANP team. Our team's full name is AdWords Navigation and Performance, we are maining support the clients from all the English market around the globe. We help our clients to evalute their Ads' performance and provide recommandation for them to see if we can improve their performance via strategy forming.


Anyway, our training session was started from 13:00 till 17:30, yes! 4 hours in a roll.... We have went through from the overview of Google Adwords, how Google connecting business, account structure, types of matching the Ads and also the account setting guide. Something interesting was I just foundout that all the keywords which advertisers put and the place where the ads will put in the website all has the computing meth. in behind. For example, if we have a clients who is a owner of flower store, and they try to use the Google Ads. So we have to help them(Actually there are lots of guide for clients) to form the marketing strategy about which campaign they have to form, what Ads group, Ads text and keywords they have to put. Every step will affect the result of the performance of Ads.



Since Google is a search company, so everything including Ads have to do with search and relevance. Let's say if we are searching a Harvard Business School website, then all the Ads which will appears on the website will be something related to management, MBA or business education..etc. And all the search results are compute by the system which was created by the Googlers!


During the session, we have also went through lots of business modeling where Google determine the result of Ads and also we have done a auction theory modeling, since the cost per click of the AdWords was actually decided by the auction. Sounds crazy, right? Yet the true is if you want to work in Google and for AdWords function, you better prepare yourseif with a strong analytic and logical skill..... That's why I am planning myself have to do lots of home work afterward. BTW, I just signed up for the online class about "Think like an Analyst", delieved by the Dublin office.


Anyway, today was a really tough day for me, not only because the session context was heavy, yet also I can foresee that my work here at Google will very exciting and challenge. I am keep looking forward to the following days coming up! Hope when I go back to taiwan, I can be a expert of Google AdWords and online sales :P



Now, I really need to crab some food before the food station closed! Stay tune for the next day :D



Me with my buddy, Swetha and having the lunch together :D


2011年7月11日 星期一

On the way to the top - Noogler Orientations Day 1

On the way to top - Noogler Orientations Day 1

Noogler - New Googler: New recruit google employee

July 11th, 2011 afternoon, I was about to took the flight to Hyderabed in India. This is actually the second time there, since last time was attending IC 2010 with my lovely MC team and LCP team. Yet this time is for an exciting journey at Google.


Soon I have arrived at the international airport in Hyd. The first thing shocks me was there were 2 people to pick me and Judy(my teammate). And they drive 2 cars for picking us and our stuff seperately! Before we got on the cub, someone from Google even gave us a call to confirm everything was alright, and it was 00:00 in the midnight. From here, I can see the importance of employee for Google, even we are just a Summer intern.

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Wake up at 7:00, we gathered at the first floor of hotel lobby with several other new recruits and ready for the first day of our google life.


After we arrived at google office, we were all just standing outside of the lobby and waiting for the HR to come to pick us up. Since this month is the peak for the campus recruitment, so we total have around 40 people gonna join the induction day which is exciting for me.


At around 8:00, I was starving and waiting for the breakfast so badly, soon our HR buddy, Sonia, who helped me with all the visa and flight stuff guide us to the place where we can have the food together. That was a really big place with lots indian food and drink. This is really excits me!


After the full and nice breakfast, we started the first day of "Noogler Induction Day".


Before we start our induction, there were lots of Googlers standing in front of us. They are ourNoogler buddy who will take care of us

during the priod and ensure we will not get lost...


Anyway, HR team has arrange lots of sessions for us, inculding the Google ovewview, culture and staffing process..etc. Something I found interesting was the session about Google recruiting process. Detail I cannot share here due to the company intelligence guideline. Yet you can learn thatacceptence rate of Google offerring was even lower that Harvard admission!!! Which means we all have the similar competitiveness in a way. And second thing I found interesting was, in order to make employee feel comfortable for work, company gave you some option for your personal laptop. You can either choose a Mac pro, air or ThinkPad. All the version is enterprise level with higher quality.


During the lunch time, our buddy having the happy hour with us. Something interest me again was there have some big screen TV shows the latest campaign which Google is running. They use the lunch for promotion and communication internally. Recently we are running a Googler rotation and career development program which you will have the chance to relocate around the global office. This is really excits me, since I am just looking for such a company who can provide the global rotation experience.


Arround 16:00 in the afternoon, we have the last activity for the first day induction. Which was team challenge, and this recalled my memory in AIESEC :P Anyway, we have to form a team of 4 people and you have a list of tasks have to be fullfill. Tasks were various from get the signature from the team leads to finding some interesting place in Google office. The purpose for the activity was let us understand the office and also bonding with other Nooglers.


Soon, we almostly finish the first day of Noogler Induction. And in order to keep my memory and share my Googler experience to more people, I have setting a goal that I have to write notes everyday about what is happening here in India.

Catch up with you guys soon. And stay tune for the second day of Google!

The last thing I want to say is that: I am feeling lucky to become a Googler!!!!!!!!!